Multimedia plays a vital role in advertising. The more forms of multimedia used, the higher the exposure of the product to the market thereby increasing sales, creating a huge influence in the market and gaining popularity.
Television, radio and print ads are the most common medium used, with one supporting the other. The advancement in the field of technology has created a positive impact in multimedia, creating a more entertaining and advanced modes of advertising ranging from print ads to interactive programs wherein human participation is required. All these lead to popularity of products in the market creating either a positive or a negative reaction from the consumers.