The traditional cassette players have been replaced by MP3 players with music video capabilities. Television has reached a new level with the development of flat screens that offer a more entertaining experience. Billboards are made tri-dimensional and in some instances, animation and interactive features are incorporated.
Children resort to game consoles such as playstations, nintendos and Xboxes rather than physical games with active interaction with other kids. Even in the field of education, teachers incorporate multimedia to replace actual lecture and practical demonstration. Fitness can be achieved by using multimedia through game consoles that feature work out and fitness routines with active participation of the player, requiring movements and actions.
Multimedia is indeed a powerful tool. Not just in advertising but in changing the way people lead their everyday lives.