Multimedia comes in various forms and serves different purposes. Its objective is to attract a target audience, educate and entertain through different media. Media used in multimedia include television, radio, print ads and billboards. In general, a striking concept is used to generate an impact thereby creating a trend and influencing the lives of the audience.
One form of an effective multimedia combines art, colors, sounds and animation. Computers with state-of-the-art specifications such as high resolution monitor, sound card, digital speakers and CD ROM with CD writer is the most popular equipment used in the production of multimedia.